Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...

The atmosphere of a restaurant can make or break a dining experience. The Role of Seating in Customer Perception Understanding Customer Behavior in Restaurants Types of Restaurant Seating and Their ...