Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

E-mail programs can play a significant role in nurturing customer relationships from the moment someone becomes aware of your brand. A critical factor in making those e-mails relevant is the ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Forrester Research gives marketers one advice – Ditch the traditional sales funnel and focus on the customer lifecycle to build stronger customer relations. Couple this advice with the emerging ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So it’s time to take your content strategy one step further by tailoring it all to the the different stages ...