No one will deny the fact that customer expectations are changing today at a rapid pace. While retailers have always sought to keep up with shifting consumer needs, the increased rate of change ...

I was asked to develop a campaign to attract young families to help fill a museum during its slower times of 10 a.m. to 4 p.m. Monday to Friday. Research confirmed this target was looking for things ...

In today's business landscape, the customer is more powerful than ever before. With easy access to information and a variety of options to choose from, customers are now in control of the buying ...