With funnels fragmented, mobile-first attention, and trust driving transactions, e4m IBC 2026 marketers explored winning the modern customer ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, finds that thirty-two percent of life science marketing and ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Pharmaceutical and life sciences companies need to focus on the increasingly vital customer experience to meet modern expectations. With expectations shifting toward digital-first and on-demand ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

The customer experience has never been more important for pharmaceutical and life sciences companies. From patients and providers to caregivers and payers, customer expectations have become ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

Tinuiti, the Sole Agency in FERMÀT’s Top Agency Partner Tier, Empowers Brands to Seamlessly Connect Paid Media with Post-Click Experiences NEW YORK, NY, UNITED ...

Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

"In Chinese, the word ‘challenges’ means two words 危機 -‘危 risks and ‘機’ opportunities. I look at challenges as opportunities waiting to be seized," says Alice Au, group head of digital marketing at ...