Ask most businesses if they have enough customer data and the answer is almost always yes. The harder question is: Can they use the information? That answer is more uncomfortable. The problem is not ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

For more than a decade, customer data platforms promised to give businesses a unified view of the customer. Since then, the category has evolved from standalone platforms to warehouse-native ...