The world of marketing is always in flux. Using techniques that worked in the past may not work as well in the future. In the early days of television, a brand would sponsor a show, and the brand ...

Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing ...

Every service call is an opportunity to create a repeat customer. Whether your technicians are installing an HVAC system in a new office building or tuning up a residential furnace, it’s important ...

Businesses use promotional items to attract new customers, build relationships with existing customers, introduce new products, create brand recognition, motivate employees and celebrate company ...

Whether you realize it or not, promotional products play a huge part in our daily lives. Maybe it’s the pen at the bank we used to sign a form. Maybe it’s the little stress ball we clutch during ...

Successful big and small businesses can attest to the fact that using promotional products often result in more sales and better ROI. Every business owner wants to grow at a rapid rate and still ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

We've all been there: You attend a trade show, engage in networking and depart with a collection of promotional products, or as they're often jokingly called, corporate SWAG (stuff we all get).

Promotional items are used at national and regional recruitment fairs, conferences and other events to increase awareness of Morehead State University. They serve to develop brand recognition and give ...