Brands and model names are some of the most important decisions that an automaker makes. A good brand name or model name can make a car iconic - just think of the Mazda Miata, a name that rolls off ...

Think of a car’s interior as your living room on wheels. Many of the same design principles apply when choosing the right style to suit your tastes. Rely on color, texture and lighting to create the ...

Building cars is hard, and the margins are small, so if you want to get into the car business, you'd better show up with a ton of cash and be prepared not to make any money for a long time, if ever.

For people who are interested in cars as more than basic transportation, the temptation to modify and customize their vehicles can often be too hard to resist. The modifications themselves can be ...