Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Every business offering a product or service tries to reach and reap as many customers as possible. To do so, a company will often gather data to create one or more user personas—essentially, detailed ...

Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages ...

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

INDIANAPOLIS — The study describes the strategies and unmet needs of caregivers managing medications for people with Alzheimer’s disease or related dementias (ADRD). By employing a user-centered ...

Most social media platforms deter users from creating multiple profiles to prevent shenanigans like harassment and fraud. Galaxia, however, wants people to create a new profile (which it calls a ...