Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Add Yahoo as a preferred source to see more of our stories on Google. Cracker Barrel's mascot is sticking around, much to the enjoyment of President Donald Trump. The 33-second clip, posted to social ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Cracker Barrel posted lower-than-expected sales in its fiscal first quarter and trimmed its revenue forecast for the year as it continued to feel the fallout from a botched plan to revamp its logo and ...

Cracker Barrel on Tuesday abruptly suspended its restaurant remodels and promised to keep its cherished “old country store” vibe following a furious backlash that forced the chain to walk back plans ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

Cracker Barrel simplified its logo by removing an image of a man in overalls. Steak 'n Shake said this meant Cracker Barrel was erasing its heritage.

Cracker Barrel announced that it’s suspending the renovations of its restaurants following a disastrous logo rollout that sent shares lower. “You’ve shared your voices in recent weeks not just on our ...

Cracker Barrel recently reported fourth-quarter financial results that saw revenue up 4.4% year-over-year, comparable restaurant sales up 5.8% year-over-year and figures that beat analyst estimates.