CES 2026 will deliver an immersive look at retail’s next chapter and connect retailers, brands, creators, investors, and ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

It’s increasingly challenging for small businesses to keep up with consumer demands. Pre- and post-pandemic habits have merged, creating new consumer behaviors. I hesitate to call it “the new normal” ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For decades, marketing 101 ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...