NEW YORK -- Spending on consumer promotions, including point-of-purchase and in-store promotions, will grow at a healthy rate in 2001, SN has learned, despite a sharp economic downturn that has sent ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American’s ...

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that brands need to understand in order to ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

CHICAGO (Reuters) - Major makers of food and household products used coupons, in-store deals and other promotions to sell nearly one-fourth of their goods in North America last year as shoppers ...

Consumer promotions and engagement (CPE) tactics, such as displays, coupons, gifts or other incentives designed to influence a purchase decision at the POS, represent a significantly underutilized ...

Music company EMI and Brother International have teamed up for a new consumer promotion that is set to launch across Europe in the New Year. The Manchester marketing team for Brother will work ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. In my last article, I talked about how to get consumers ...