The story began nearly two decades ago during a trip to Puerto Rico with Eric Winter’s now-wife—actress Roselyn Sanchez.

As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Meat remains a cornerstone of dietary patterns worldwide, yet consumer perceptions and preferences are evolving in response to health, environmental and ethical considerations. Purchasers assess ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...

WASHINGTON, June 30 (Reuters) - U.S. consumer confidence nudged higher in June as a fragile truce in the Middle East conflict weighed down on gasoline prices, while households' perceptions of labor ...

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...