First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

From a project manager’s perspective, a strong plan is vital to maintain communication with stakeholders across all levels of an organization. While communication may seem to be a fairly light lift in ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for strong year-end giving. But it can be hard to know how — or find time — to ...

Sheryl Seitz is VP Marketing and Communications at May Mobility, and Operating Partner at C4 Ventures. An effective communications strategy is crucial to the success of an organization. However, there ...

A well-structured template acts as your guide, preventing common pitfalls and ensuring your social media efforts are always moving in the right direction. It’s about having a plan that works, so you ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

A well-thought-out crisis communication plan acts as a safety net. It allows your team to respond with confidence and clarity ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...