The 140-year-old brand rebuilt its entire visual system, and the reason sits closer to the balance sheet than the shelf.

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WHAT: When does an old commercial Coca-Cola cooler soar to $18,450 at auction? When it is a salesman sample in A-1 original condition, measuring only 13 inches high by 10.5 inches wide by 8 inches ...

You wouldn't think there's a ton of room for innovation left when it comes to Coca-Cola. It's been around since the 19th century, after all. And while Coca-Cola has been known to experiment with some ...

Coca-Cola sued beverage cooling company SuperCooler Technologies Inc. Tuesday in Georgia Northern District Court for alleged breach of contract. The court case, brought by Shook, Hardy & Bacon, seeks ...