As part of a new chapter that involves a massive rebrand, Almay has added a new face to its ambassador lineup. Model, entrepreneur and wellness advocate Miranda Kerr will be taking on the role for the ...

Credo Beauty is often referred to as the Sephora of clean beauty—and for good reason. This online and in-store retailer is a go-to destination for non-toxic, high-performance skincare and makeup. From ...

Today, Almay announces a transformative new chapter that builds on the beauty brand's decades--long commitment to gentle, skin--friendly makeup. With a refreshed visual identity, updated packaging ...

Milk Makeup, known for its multifunctional and "clean" beauty products, has launched a storefront on Amazon. The brand's popular products, including the Cooling Water Jelly Tint and Hydro Grip Primer, ...

Plastic-free, clean beauty just got sexy. On Wednesday, Aora, a Mexico-born makeup brand founded by L’Oréal veteran Nour Tayara, is entering the United States with its bold plastic-free packaging and ...

Swing by any Sephora, Ulta, or drugstore and you'll see shelf after shelf of beauty products marketed as “clean.” For that, you have Gregg Renfrew to thank. In 2013, the entrepreneur founded a ...