Marketing executives are familiar with the fundamental metrics that are typically used in campaign analysis—measurements like click-to-open rates (CTOR), which record visitor behavior after viewing an ...
Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...
Hospital marketing teams create campaigns intended to reach thousands of people, so it’s important they use the right metrics to measure how those efforts perform. Here, eight marketing executives ...
Finding influencers and setting up influencer marketing campaigns is a tall order, but well worth the effort (for most brands, at least). But what's the point of getting those campaigns up and running ...
In Part 1 of this article, I defined process metrics and contribution metrics, explained the difference between them, and identified the most-common measures in each category. In part 2, we'll explore ...
More than ever, hospitals are investing in technology to support not only the clinical side, but also the business side. However, with the integration of technology comes increasing expectations for ...
NEW YORK, Jan. 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable ...
NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to ...
I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set ...
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