The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology and logistics in place to facilitate ...

Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...