CHICAGO — Brands may be missing out on millions of attribute-based online shopping trips, a new report from Label Insight Inc. revealed. The company studied 77 food categories from nearly 800 brands ...

A great deal of research underpins the effectiveness of sonic branding when it’s done well, and a great many examples of successful sonic branding exist. But for marketers, the process behind the ...

Chart above from The Hartman Group's “Brand Ambition: Food and Beverage Private Brands & Beyond” report. When it comes to choosing grocery products, attributes are bigger motivators of consumer ...

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding ...

Brands that update their product listings with relevant attributes can grow their e-commerce business by 15% to 30% without spending additional dollars on online advertisement, claimed Label Insight.