Bag charms, like Labubus, have become one of the hottest accessories in 2025. It’s not just about adding a cute plush or keychain to your fave purse, either. The real fun comes from unboxing it.

Blind box and retro camera fans collided in early September with the drop of a new, now-sold-out miniature digital camera that also serves as a keychain. The Kodak Charmera Keychain Digital Camera ...

This year has been all about the bag charms and blind boxes. What started as a Labubu obsession among celebrities like Lisa from BLACKPINK turned into a viral sensation. With over 16 million unboxing ...

H-E-B has gotten in on the blind box trend with a new keychain product sold at most of its stores. Each "H‑E‑B Brand Shop Mystery Box Keychain" costs $3.50 and includes one mini keychain. H-E-B said ...