CEO Ethan Brown said it’s been acting as a “beverage company in hiding,” with a board of executives from Coke, Boston Beer ...

This Popular Plant-Based Meat Brand Just Announced an ‘Intriguing’ New Product That Fans ‘Can’t Wait to Try’ originally appeared on Parade. Up until a few years ago, alternatives to meat weren’t the ...

Beyond Meat now faces the hardest part of any turnaround ...

Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks. The company, ...

Beyond Meat (BYND) is rebranding its overall identity to Beyond The Plant Protein Co., or simply “Beyond” for short. The company has begun removing the word “Meat” from its consumer-facing name and ...

Actual Veggies has been taking over the freezer aisle. Last year, the six-year-old veggie burger brand, co-founded by Hailey ...

Beyond Meat is switching things up. The plant-based company has officially dropped the “meat” from its moniker, rebranding as Beyond The Plant Protein Co., or simply Beyond, as it seeks to expand its ...

Beyond Meat officially rebranded as simply "Beyond," or more formally, Beyond The Plant Protein Company, in early March. CEO Ethan Brown said at Natural Products Expo West that the rebrand is about ...

With the US plant-based meat category not hitting the heights many advocates had forecast, perhaps it’s no surprise some of the principal players in the market have been weighing up moves into other ...