Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
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Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...
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