While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Landing pages are vastly important to any inbound marketing campaign, and their use can vastly increase the amount of leads you get from your website. However, just creating a landing page is not ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...