PALM SPRINGS, Calif. – Al Roach said there is one way to take the “mystery out of marketing”: use the funnel process. The co-founder of Callahan/Roach & Garofalo told ACCA meeting attendees that with ...

In today's landscape of digital buying and selling, enterprises often have an upper hand in marketing because they have dedicated teams supporting digital, remote, and omnichannel selling. Those large ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

About one in four marketers struggle with attribution, so analysts at Kantar’s analytics practice are trying to teach marketers to focus on brand building. The full-funnel multi-touch approach also ...