A survey of 1,000 business and IT decision makers shows a blurring line between the business-to-business and business-to-consumer (B2C) sales process. That is, technology buyers are starting to ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same? After working with several successful consumer companies rooted in product-led growth ...

In the business sector, there is intense rivalry and frequent market fluctuations. Therefore, to assist professionals in navigating the complexity of the sales sector, a thorough Sales Course is ...

A key part of your role as a sales manager is to create an effective sales strategy. Your B2B and B2C approach is vital to your success. Even if your team includes top communicators, presenters, and ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

The results from a large-scale global survey (including South Africa) on the changing sales process and buying patterns of business and IT decision-makers, have revealed that the 'consumerisation' ...

Many sales cycles are stalled. Whether your team is selling print, services, direct mail, software, equipment, or products, the current situation has many sales cycles stuck and delayed. Your sales ...