For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers. I’m a big fan of Robert Rose, the Chief Strategy Advisor ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...