As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.
CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...
When you understand how buyers make purchasing decisions now, you can develop content that helps your company stand out before and during their research phase. The Fast Company Executive Board is a ...
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward E-commerce, ...
Why are business-to-business (B2B) marketing communications so dull? Sure, there are exceptions, but if you take a look at the ads in almost any trade magazine or check your office junk mail folder ...
With B2B buyers now more in control than ever of their own information consumption, and subsequently far less dependent on sales reps to get hold of any required product information, brands must ...
Making personal connections and showing a high awareness of customers' needs is not exclusive to B2C marketing. Businesses need their service providers to understand their specific needs and concerns, ...
Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. It’s time to debunk two B2B revenue growth myths. The first is ...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are ...
The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...
Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...
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