COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

In today’s competitive B2B landscape, delivering exceptional customer experiences has shifted from being a luxury to an absolute necessity for success. A key factor in ensuring a company’s long-term ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Thirty-seven trillion dollars. It seems like an unfathomable number, but that’s how much the global business-to-business (B2B) e-commerce market is estimated to be worth by 2027, according to Statista ...

In this paper, discover how marketers can engage and influence buyers in the right way at the right moments. It’s the surest way to retain control and drive revenue in this challenging environment.

Every week it seems marketers are bombarded with new – often conflicting – facts and figures about B2B buyers. From the amount of time they spend researching products online before making a purchase ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rose Bentley A broad ...