Implementing a marketing automation solution usually takes time and budget, so it can be frustrating when you aren't able to get the most out of your investment. • Lack of strategy is the gorilla in ...

In plain English, marketing automation refers to the technologies that enable you to automate, and measure your marketing activities, workflows and strategies to attract more customer faster, and ...

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on ...

While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

Effective pre-implementation planning is critical for successful adoption of intelligent process automation (IPA). The comprehensive IPA pre-implementation framework outlined in this document provides ...