After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs with ...

While many expected Apple to push AR capabilities as the hallmark features for newly introduced iDevices, in reality, ARKit was largely a footnote in today’s Apple event as the company focused the ...

In June, Apple introduced ARKit, its own framework for augmented-reality apps. The technology allows you to place virtual objects anywhere using your iPhone or iPad, creating the illusion that they’re ...

When his parents denied him a Super NES, he got mad. When they traded a prize Sega Genesis for a 2400 baud modem, he got even. Years of Internet shareware, eBay'd possessions and video game testing ...

Augmented reality (AR) has played prominently in nearly all of Apple’s events since iOS 11 was introduced, Tim Cook has said he believes it will be as revolutionary as the smartphone itself, and AR ...

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS ...

With ARKit 4, Apple is building the foundation for a virtual world of animated, interactive 3D "reality" explorable by anyone with a newer iPhone in their pocket. At WWDC20, Apple outlined futuristic ...

Some of the biggest tech companies — Apple, Google, and Microsoft to name a few – seem sure that augmented reality (AR) is going to take smartphones to the next level. So far, it’s all been talk, but ...

Apple today announced ARKit 4 alongside iOS 14 and iPadOS 14. The new version of ARKit introduces Location Anchors, a new Depth API, and improved face tracking. Location Anchors allow developers to ...