Marketers increasingly have found it a lot easier and less costly to bring out a new product under one of a company`s established brand names. Or if a company has megabucks, the answer to new products ...

Forget those dusty electric rollers and that purple can of Aqua Net hairspray. Bouffants, bubble dos, beehives and beer-can-sized rollers are a thing of the past. More modified crowns of voluminous ...