Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo. Apple is no stranger to ...

Apple has filed for a trademark in Swiss court to gain intellectual property right to apple fruits. If granted, this could potentially force a century old apple farming company to change their logo.

Apple, currently the largest company in the world, with almost a $3B market cap, didn't achieve this by chance. The credit for this success is certainly goes to their high-quality products, which many ...

Fruit Union Suisse says Apple is not just contesting its trademark apple logo, it wants to get exclusive rights to all depictions of actual apples. Apple has been here before, and it will be again — ...

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