With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

Amazon is hiring for a new publisher-focused advertising team called "PubTech." It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ...

NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...

When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s ...

Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the ...