Amazon.com Inc. AMZN may not need to lose the sale to lose part of the economics of AI shopping. A new Andreessen Horowitz ...

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's ...

Learn more Amazon.com (AMZN) may capture a larger share of advertising budgets as it connects brand-awareness and purchase-focused ads, expands beyond its own platforms and adds more AI tools, Wedbush ...

Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...

The Federal Trade Commission and attorneys general from 22 states sued Amazon on August 31, 2026, accusing the company of ...

The Federal Trade Commission filed a bombshell lawsuit against Amazon, alleging that the e-commerce giant illegally reaped tens of billions of dollars by manipulating the prices businesses paid to ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.

In Amazon’s “second price” auctions for ads on its platform, the winning bidder is supposed to only pay one cent more than the second-highest bidder. However, the FTC’s complaint alleges that Amazon ...

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity beyond e-commerce and AWS. The real win for Amazon is not just acquiring ...

Amazon is scouting for advertising talent, one year after it froze hiring. Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one ...