The expert anglers at Milliken Fishing test an amazing new lure that catches ten times more bass and crappie than standard baits.

The Kraken, a revolutionary new lure designed by Steven Paul, available on January 16, 2024 A hybrid hard and soft plastic jerk bait designed to target such predatory game fish as pike and musky, the ...

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Jet and bullet-style lures work well for a wide variety of game fish, and for several reasons. Because they tend to track in a straight line, they are easy for a marauding billfish or tuna to find ...