Finch unites paid media automation with Wizard Marketing’s elite SEO to launch "Total Search," a unified growth engine ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering ...

You've built a phenomenal product/service, assembled a stellar team and have a vision to dominate the market. But there's a stubborn roadblock to hyper-growth: skyrocketing customer acquisition costs ...

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David ...

With the ever-increasing competition and constantly rising customer acquisition costs, more and more startups are ...