With the launch of ARKit, we are going to see augmented reality apps become available for about 500 million iPhones in the next 12 months, and at least triple that in the following 12 months — as we ...

Snap, the company behind Snapchat, introduced its fifth-gen Spectacles AR glasses six months ago, and now the company is releasing a number of new features that aim to improve geo-located AR ...

To receive the Vogue Business newsletter, sign up here. George Yashin was working on his brand ZNY in 2019 when he saw The Fabricant’s Iridescence dress — the first recorded sale of a fashion NFT — ...

At sites around the world from Tokyo to Los Angeles, Berlin to Paris, London to New York, locations are becoming new places to perceive our everyday surroundings differently via mobile phone-based ...

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like ...

When Google and Apple announced their mobile augmented reality (AR) platforms last summer, they rocked the 3D world. Almost overnight, Google’s ARCore and Apple’s ARKit shifted the center of gravity ...

Qualcomm today announced the Snapdragon XR1 AR Smart Viewer reference design, which will help hardware designers create powerful AR smart glasses for the consumer and enterprise markets. Qualcomm's ...

Qualcomm has revealed its latest AR glasses reference design, which it offers up to other companies as a blueprint for building their own AR devices. The reference design, which gives us a strong hint ...