Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. While generative AI has dominated headlines with flashy consumer ...

Identifying and resolving pain points is fundamental to launching successful businesses. Customer validation and market analysis are critical steps toward understanding if a problem is worth solving.

Complex organizational problems and chaos are silent killers of productivity and innovation. In today’s fractured work environment, they are more prevalent than ever. Political transitions, ...