Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender. For example, "The sun was so bright, its rays blinded me."
In this article, we’ll explain the difference between its and it’s, provide tips about how to remember the difference, and even cover some related questions.
Its is the possessive form of it and denotes ownership of or belonging to. Similar to his or her, its is often used in reference to something owned by a noun previously mentioned in the sentence.